Role Description:
Pfizer I&I is committed to shaping the I&I treatment landscape and helping all those touched by chronic autoimmune diseases. We offer robust differentiated pipeline of immuno-inflammation potential therapies in three main areas: rheumatology, gastroenterology, and medical dermatology.
I&I Senior Commercial Manager, Turkey will have an important role in delivering smooth inline brand activities, ensuring cross-brand coordination, and launch excellence in cooperation with CBLs and key functions/stakeholders across the enterprise. The role will be responsible to understand areas of joint interest that could support any legitimate unmet patient need and partner to reach a superior customer engagement in I&I with Strategic Healthcare Partners (SHPs).

Inline Marketing:
Actively contribute and lead strategic above-brand Turkey I&I projects and ensure that the team is developing muscles for identified key strategic capabilities through current assets

• Energize and inspire colleagues to generate commitment for inline and pipeline I&I portfolio

• Develop I&I branding and PR together with CBLs and I&I Category Lead

• Lead engagement of external key stakeholders (associations, opinion leaders) for cross-brand initiatives (e.g., Turkish Rheumatology Association)

Act as a marketing excellence lead for the inline portfolio working closely with CBLs to:

• Support the development of country brand plans and ensure that customer and patient insights, as well as the “essence” of market issues, are well understood and processed into business plans

• Support the above brand analysis to guide management decisions

• Establish methodologies for assessing portfolio performance, and ensure necessary actions are taken for certain bottlenecks

• Build I&I operating plan and ensure P&L targets are met

• Oversee marketing budget, ensure the actualization, and bring ROI perspective to campaigns

• Maximize the return with strategic cross-brand investment allocation

• Ensure the best customer and patient experience for cross-brand initiatives

Launch Excellence:

• Build strategic and fully integrated launch plans in rheumatology, gastroenterology, and medical dermatology in partnership with CBLs and key functions/stakeholders

• Lead scenario planning, risk assessments, and prioritization of critical launch activities

• Define the key pre-launch outcomes for I&I pipeline assets (i.e., gap analyses, launch KPI's, etc.)

Omnichannel Engagement:

• Lead I&I Strategic Healthcare Partners (SHPs) in delivering targeted local/national solutions to unmet needs and improving overall healthcare experience from our medicines

• Inspire colleagues to continuously strive for transforming the way we engage with patients and physicians; manage innovation pipeline for I&I business

• Ensure the execution of the I&I omnichannel strategy roadmap and track KPIs to have optimized customer experience and channel mix based on customer needs

• Lead the PfizerPro integration and ensure that PfizerPro is positioned in the best way in the customer journey as per customer need

• Oversee customer and digital segmentation and develop a tracking mechanism to ensure every customer segment is receiving the optimized omnichannel mix

Qualifications:

• 5+ years of experience in the pharmaceutical industry

• Launch experience and knowledge of local access environment

• Extensive product management with a track record of success in developing and optimizing marketing strategies and programs that drive customer acquisition

• Demonstrated track record of handling complex/multi-faceted projects

• Proven capability to drive extensive cross-functional work

• Entrepreneurship mindset, accountability, agility, overcoming obstacles and focus on action

• Experience in taking and assigning accountability without authority within matrix

• Ability to manage multiple projects simultaneously and prioritize workload to meet a business deadline

• Strong analytical skills, able to identify and act upon opportunities for improvement

• Ability to think and act strategically

• Ability to communicate effectively across all organizational levels

• Proficiency in Turkish & English

• B-degree in a reputable university

• Track record in demonstrating Pfizer values