Position Description

Are you a dynamic, inquisitive, and adaptable individual with a relentless drive and a knack for quick learning? Are you excited by the idea of joining one of the most prestigious and trusted source of medical education? If so, consider joining our team as a Marketing Automation Specialist at Harvard Medical School Office for External Education (HMS OEE). This position will work closely with technology, marketing and product teams to make valued contributions in support of HMS OEE’s mission to create life-long learners looking to expand their knowledge, advance in their careers and improve the organizations and companies they serve. Check out some of our offerings, explore our 2022-2023 highlights, or browse our website at https://hms.harvard.edu/departments/office-external-education.

The Office for External Education (OEE) is a highly entrepreneurial, diverse, and inclusive, department within Harvard Medical School delivering a portfolio of innovative medical education opportunities, through live, online, and blended programming as well as digital, multimedia, and print resources, to a breadth of learners, including current and aspiring health care professionals; leaders at all levels within companies that serve the health care industry; and individuals seeking to live healthier lives. OEE is supported by a team of nearly 300 faculty and staff with revenues generated through B2B and B2C relationships, as well as grant and gift funding.

Reporting to the Senior Manager of Marketing Automation, the Marketing Automation Specialist's responsibilities include working with cross-functional teams to understand OEE’s customer segments, and leverage knowledge of automation best practices to create, execute, and track highly targeted marketing automation campaigns and nurture series. This role is ideal for someone with two to three years of experience working with marketing automation tools and looking to grow as a technical marketer.


Position Description

• Create and execute email marketing initiatives in SFMC to include dynamic content; segmentation, QA/testing, scheduling, deployment, and campaign analysis
• Track, manage, complete, and deploy tests multiple times a day in a deadline-driven environment
• Manage and maintain a database list of contacts and perform regular data cleanup to ensure data accuracy and completeness
• Create automations around specific customer attributes
• Create approaches for constant A/B testing to improve email performance.
• Track all touchpoints within our customer database, and analyze the long-term impact of emails on audience engagement and conversions
• Translation of visual design to HTML email code and work with pre-existing HTML templates and provide design and HTML editing
• Assist in quality control around customer-facing email communications
• Ensure that all content remains in a stable and well-tested environment that is responsive and presented excellently across all email platforms and devices
• Provide troubleshooting assistance to marketing team and work with creative designer to make any edits
• Stay in tune with latest email best practices, platforms, ESPs, compatibility, technologies and trends pertaining to email-related experiences
• Ability to troubleshoot and resolve issues in a timely manner
• Meticulous attention to detail and strong organizational skills
• Collaborate with cross-functional teams to align strategies with overall goals
• This role is responsible for other duties as assigned

Basic Qualifications

5 or more years of experience. Higher education may count towards experience.

Additional Qualifications and Skills

• Must be authorized to work in the U.S.
• Bachelor’s degree preferred
• 2 - 3 years of experience working with and developing automations, journeys, and triggered sends in a Marketing Automation platform (e.g. Marketing Cloud, Marketo, Hubspot, etc.). Experience with Salesforce Marketing Cloud is a plus.
• Proven experience in overseeing the direction, development, and implementation of Salesforce Marketing Cloud operations.
• Solid technical skills and expertise with HTML for email deployment
• Insight into email marketing best practices, such as adherence to CAN-SPAM and GDPR standards, how to optimize inbox placement
• Excellent project management, interpersonal, and communication skills
• Ability to track, manage, complete, and deploy tests multiple times a day in a deadline-driven environment
• Experience with AMPscript is a plus
• Experience with Litmus is a plus

Additional Information

The health of our workforce is a priority for Harvard University. With that in mind, we strongly encourage all employees to be up-to-date on CDC-recommended vaccines.

Please note that we are currently conducting a majority of interviews and onboarding remotely and virtually. We appreciate your understanding.

The Harvard Medical School is not able to provide visa sponsorship for this position.

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Commitment to Equity, Diversity, Inclusion, and Belonging

We are committed to cultivating an inclusive workplace culture of faculty, staff, and students with diverse backgrounds, styles, abilities, and motivations. We appreciate and leverage the capabilities, insights, and ideas of all individuals. Harvard Medical School Mission and Community Values

https://hms.harvard.edu/about-hms/campus-culture/mission-community-values-diversity-statemen

EEO Statement

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, gender identity, sexual orientation, pregnancy and pregnancy-related conditions, or any other characteristic protected by law.