Marketing Strategy

• Lead the development and implementation of marketing strategies that enhance brand recognition and support the growth objectives of the Atlanta Cancer Center.

• Establish client-centric processes to ensure efficient and timely delivery of programs and services.

• Create impactful brand assets to raise awareness among patients and consumers.

Public Affairs

• Oversee all external communications for the City of Hope Atlanta Cancer Center, including media outreach, executive communications, and thought leadership initiatives.

• Drive regional and local recognition through earned media and strategic clinical marketing efforts.

• Cultivate relationships with key external stakeholders in the healthcare community.

• Develop and implement crisis communication plans as necessary and serve as a spokesperson for the organization.

Brand Management

• Implement brand strategy and guidelines specific to City of Hope Atlanta, ensuring consistency across all marketing materials.

• Elevate brand recognition through reputation-building efforts and consumer engagement.

• Establish policies for brand alignment with external partners and oversee local creative adaptation.

Digital Marketing

• Manage the City of Hope Atlanta section of the website and develop a strategic electronic communications plan.

• Increase social media engagement and develop mobile strategies for engaging with referring physicians.

Personnel Management

• Recruit, retain, and develop high-performing team members to support departmental goals and objectives.

• Provide leadership and guidance to foster a vision of excellence within the department.

Qualifications

Your qualifications should include:

• 10 years relevant experience in marketing communications and government relations required

• 5 years’ experience in the healthcare arena preferred

• Bachelor’s or Master’s degree in marketing, public affairs, communications or related field preferred