Role Summary 

Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other – you can help prevent sickness and disease. This is at the heart of what drives us every day and brings us great #Joy. It’s an exciting time to be in US Vaccines, with one of the strongest pipelines in the industry and with multiple upcoming launches that are part of Pfizer’s 25 Breakthroughs by 2025. 

Invasive Meningococcal Disease (IMD) is an uncommon, but serious illness that can lead to death within 24 hours. About 1 in 10 people infected with IMD will die. Up to 1 in 5 survivors will have long-term, devastating consequences, such as limb amputation, nerve and brain damage. Today, there are separate, complex vaccination recommendations for MenACWY and MenB. 70% of adolescents in the US have incomplete protection against IMD caused by serogroups ABCWY. 

PENBRAYA, Pfizer’s Pentavalent meningococcal vaccine, can help simplify a currently complex meningococcal vaccination schedule and provide the broadest serogroup coverage (for MenABCWY) in a single meningococcal vaccine. Pfizer recently released positive Phase 3 top-line results in September 2022 for its Penta vaccine, which combines its two licensed meningococcal vaccines, TRUMENBA (MenB) and NIMENRIX (MenACWY), and received FDA Approval in October 2023, with MMWR and VFC vote anticipated in the coming months.  

With launch preparedness underway, the US PENBRAYA HCP Marketing Director will be accountable for the development of launch medical education and congress strategies and initiatives that reach healthcare providers through a variety of Medical Education channels, allowing them to learn from their peers and gain a deeper scientific understanding of the disease and the value of PENBRAYA. They will learn some practical considerations for how to implement PENBRAYA in their practice. Through an in-depth understanding of the customer journey and omnichannel marketing, the HCP Marketing Director will expand reach of brand content and drive additional engagement and activation. In partnership with the PENBRAYA Strategy Launch Lead, the HCP Marketing Director will also play a critical role in competitive strategy & differentiation, ensuring key strategies are incorporated in all appropriate HCP-directed deliverables.  The colleague will have the opportunity to work on special assignments as well – such as serving as the tactical plan lead, and retail pharmacy strategy and implementation lead. 

This team operates in an environment that embraces and encourages innovative ideas and creates a culture of collaboration and teamwork. As such, the HCP Marketing Director will provide leadership while working in close collaboration with the US and Global cross-functional partners across Medical, Marketing, KOL/Congress Teams and Customer Facing Colleagues to develop innovative strategies to optimize reach and ensure a successful launch. 

This role is a unique opportunity to be an integral member of the fast-paced, patient-focused launch team that will successfully launch PENBRAYA in the US! The HCP Marketing Director will report directly to the Senior Director/Team Lead, US Meningococcal Vaccine Portfolio. 

RESPONSIBILITIES 

Medical Education & Congress Strategies & Initiatives 

• Lead the development of the PENBRAYA US Med Ed commercial launch strategies and tactics, continuously generating insights and learning/adapting to drive brand performance 

• Partner with marketing team counterparts to ensure strategic alignment of unbranded/branded HCP content into medical education programs 

• Lead execution of PENBRAYA promotional speaker program, with a focus on speaker development and expansion, speaker deck development, speaker bureau management and pioneering the maximization of reach through virtual speaker program capabilities 

• Lead end-to-end US congress strategy and execution, including promotional booth, product theater, internal/external communication plan, and digital initiatives to optimize congress attendee reach  

• Lead RC process for all Med Ed and Congress assets  

• Serve as Lead for Med Ed agency of record 

• Manage medical education budget and performance of the Agency of Record and other key partners 

• Lead tactical plan for brand team 

Stakeholder Mapping & Engagement 

• Build and activate base of KOL advocates through the development of a robust stakeholder mapping and engagement plan 

• Partner with medical, public affairs and consumer lead, to identify medical society partnerships to drive patient education and engagement in targeted populations to reduce health disparities 

• Partner with medical and opinion leader relations on securing insights to inform business decisions via leadership in development and execution of live and ongoing virtual advisory boards 

Omnichannel Marketing 

• Lead efforts to develop innovative and integrated digital omni-channel strategies and tactics to communicate brand messages effectively and efficiently to customers, in line with the Bold Move 3.3 vision and approach 

• Work closely with Pfizer digital, GCO teams to leverage areas of expertise, and identify the right digital media and channel solutions to optimize virtual engagement  

Competitive Strategy & Differentiation 

• Actively monitor competitive landscape and maintain updated knowledge about competitor clinical data and timelines and relevant implications 

• Identify opportunities for competitive differentiation and pull-thru in all appropriate HCP-directed deliverables 

Emerging Channels – Retail Strategy 

• Develop and shape business case for PENBRAYA utilization in the retail pharmacy space 

• work with cross functional partners to develop strategy for training the retail team and developing targeted approach with tactical pull through  

BASIC QUALIFICATIONS

• Bachelor’s degree and 10+ years of experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required.
• Comfort with ambiguity, and complex “white space” and competitive environments 
• Proven ability to work effectively in a fast-paced environment and demonstrate leadership among peers and with internal/external stakeholders and partners
• Ability to mobilize, influence and collaborate with cross-functional colleagues, even without direct reporting relationships  
• Ability to challenge the status quo and identify, champion innovative solutions, and experience engaging successfully with external stakeholder 
• Demonstrated ability to effectively work on multiple tasks with a strong sense of urgency and action, while prioritizing competing demands and meeting team goals 
• Move fast in response to what is happening in the external marketplace; rapidly test content and channel mix to respond to real-time customer behavior  
• Demonstrated innovation champion; seeks learnings from other brands and other industries to innovate and enhance launch plans 
• Excellent verbal, written and presentation skills  
• Excellent project management skills & attention to detail 
• Uphold Pfizer’s Core Values of Excellence, Equity, Courage, and Joy, while contributing to a positive and collaborative team culture 
• An absolute commitment to all applicable compliance rules and regulations  

PREFERRED QUALIFICATIONS

• MBA/Masters or scientific background (RN/PharmD)
• US commercial/marketing experience
• Launch experience and vaccines experience
• Med Ed and digital experience